• Generation Zs reveal their 100 favorite brands

    5 days ago - By Business Insider

    Generation Zs were born after 1997.
    They prefer brands that are healthy, socially-conscious, and connected with influencers on platforms like YouTube , Instagram , and Snapchat .
    But many of their favorite brands are shared by older generations, too.
    Millennials, move aside. There's a new generation advertisers are vying to reach: Generation Z.
    Gen Zs are Americans born after 1997, and their short lives have been already been marked by the advent of mobile technology, social upheaval, and the Great Recession.
    Ypulse , a New York-based youth marketing firm, interviewed 8,494 Gen Z consumers...
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