• This Restaurant Will Charge You Based on What Time You Show Up

    One year ago - By Fortune

    Like eating out on Mondays? You are in luck.
    One of London's leading restaurants will today start pioneering a new pricing model based on the travel industry, with different charges depending on the day of the week and time of your booking.
    Bob Bob Ricard, known for a luxurious dining room where each table has a call-button for Champagne, will offer exactly the same menu, only prices are 25 percent lower for off-peak times such as Monday lunch and 15 percent off mid-peak, including dinner on Tuesdays and Sundays. Book for Saturday night and it's full price.
    "The idea just came from looking...
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