• Optimize Your Google Play Store Listing for Search

    One year ago - By Appsterhq

    App store optimization is the process of optimising mobile apps to maximise its visibility, and rank higher in the search results of an app store.
    The overall objective is to drive traffic to your app's page so that searchers can download your app.
    Just like SEO, ASO has on-metadata and off-metadata factors.
    On-metadata factors - such as the app title or description - are under the control of the publisher.
    Off-metadata factors can't be controlled, but may be influenced by a developer. Examples of these include user reviews and ratings, as well as download volume.
    With app store searches...
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