• The Essential Customer You May Not Be Reaching

    8 days ago - By Business 2 Community

    According to the United States Census Bureau , Hispanics are the largest minority in the United States comprising 17.6% of the population. By some estimates , in 2060, this demographic is projected to grow to 119 million people in the US, 28% of the population.
    Today:
    four states have populations that are more than 30% Hispanic
    Spanish is second to English as the most-used language in the US, and
    The US bilingual population is estimated at 11 million Spanish speakers
    In digital marketing, Hispanics are an essential target audience hiding in plain sight. Hiding because they are often not...
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