• How to Fix Duplicate e-Commerce Transactions

    10 days ago - By Business 2 Community

    Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the possibility of logging the same transaction more than once. Such issues are to be addressed manually because Google Analytics doesn't try to fix this error but considers a unique transaction more than once.
    This error could lead to many problems such as seeing excessive number of transactions. It can also have an impact on e-commerce conversion rate, sales quantity, and revenue totals. In addition...
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