• With $70M from Alphabet, United Masters replaces record labels

    11 monthes ago - By Tech Crunch

    The records labels are obsolete. They haven't kept up as music evolved from selling CDs to streaming songs to promote concert tickets and merchandise. Labels were meant to help artists generate albums, fame, and money. But now anyone can record themselves and no will “buy” it. So today that requires being a technology company, combining analytics with hyper-targeted advertising.
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