• When To Disrupt Your Own Company

    10 days ago - By Fortune

    What sustains a legacy company as the tech revolution barrels through every industry from soup to dolls? If you ask Margo Georgiadis, the CEO of Mattel , evolving an iconic brand is as much about rediscovering a shared motivating principle as it is tapping into new technology. "Over seven decades you lose that passion and that edge," she says.
    Georgiadis took the brand back to its roots and the concept of purposeful play. "Now Mattel means something,” she says. “People come to work knowing that their work is in service of the kids.” That focus has helped them adapt to a generation of...
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