• Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

    8 days ago - By Business 2 Community

    FirmBee / Pixabay
    An End-to-End Approach
    Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the speed with which paid search campaigns can be created can sometimes lead to strategies that overlook the importance of developing a coherent and audience-driven theme into the messaging used in every step of your account's creation.
    That is why it is so important to start every new paid search initiative with a careful...
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