• Are You Paying for Traffic You Might Get for Free?

    7 days ago - By Business 2 Community

    As a consumer, free is the best price. As a marketer, free traffic is the best kind of traffic.
    We spend millions of dollars to get people to come to our website with the hopes that some of them will turn into paying customers. But often, the people that get to our website via other channels are “higher quality” leads.
    They come in through organic search results, or links from social media, or directly based on the recommendation of a friend or colleague. And because they took the impetus, they are often highly motivated.
    Sometimes, if we take the time to look, we end up spending our money...
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