• Where is CRM Headed in 2019?

    7 days ago - By Business 2 Community

    Customer relationship management has seen quite the evolution over the last several years. For a long time, companies and brands utilized multiple disparate tools to attract and retain customers, and often without any real cohesive strategy around that goal.
    As CRM mega platforms like Salesforce and Microsoft Dynamics 365 emerged, CRM became more of a strategic undertaking. But those platforms were mostly accessible only to major enterprises, due to their cost and difficulty of installation.
    Now, in 2018, CRM is a necessity for tackling the highly complex consumer landscape, where...
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