• A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

    5 days ago - By Business 2 Community

    Four salesmen sit amidst brimming ashtrays and unused phones. Their eyes are weary and faces tight. A large green chalkboard full of meaningless names taunts them.
    “Put that coffee down,” shouts a man as he cuts through the smoky room.
    Yes, this is a famous scene from the movie Glengarry Glen Ross.
    Wearing a crisp suit and a gold watch, Alec Baldwin's character strides to the chalkboard. The man with the plan outlines his winning strategy...
    A lead generation funnel.
    Wait, hold up...
    What is a lead generation funnel?
    Think of it in terms of a real funnel. As things enter the funnel they...
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