• J.Crew is officially not trying to be cool anymore - and it's a brilliant move

    One year ago - By Business Insider

    J.Crew is releasing a shirt designed to be worn untucked.
    It shows how far the brand is willing to go to bring back consumers who may have flocked to more practicality-focused startups.
    As customers' preferences change, so must an apparel company's products.
    J.Crew will start selling a shirt that can be worn untucked.
    This seemingly small move may actually have a huge impact for the brand - and it's the clearest sign yet the brand is moving in the right direction while responding to consumers' demands.
    The idea of selling a shirt that is designed to be left untucked is not a new one. It...
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