• The 15 Best iOS and Android Push Notification Platforms (2019)

    1 day ago - By Business 2 Community

    IOS and Android push notifications are capable of improving an app's retention, open and engagement rates. Plus, when done right, they can notably improve the overall user experience. But when done wrong, they can be interruptive, annoying and hurtful to the UX, achieving the opposite effect: lower engagement, higher churn and abandonment rates.
    With every app having its own unique user base, it is vital that these push notifications are tailored to their diverse/specific needs and wants. At the same time, they need to be affordable to the publisher, and offer just the right mix of...
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