• Building Brand Intimacy: How to Emotionally Connect With Customers

    1 month ago - By Business

    Emotions are the driving force behind 50% of all buying decisions. According to the Small Business Administration , “creating strong emotions - either positive or negative - can help build a bond between your customers and your business,” which is definitely a goal all businesses share. Positive emotions are vital to a good retail customer experience as a loyal customer is more likely to recommend your business than a one-time customer.
    A brand's connection with consumers' emotions, also known as brand intimacy, directly affects the growth of its business. Brand intimacy encourages bonds...
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  • Amazon's Alexa Gadgets Toolkit beta brings voice control to singing fish toys

    Amazon's Alexa Gadgets Toolkit beta brings voice control to singing fish toys

    1 month ago - By Venture Beat

    Ever heard of Alexa Gadgets? They're Bluetooth devices that “enhance” voice interactions with compatible Amazon Echo devices (think connected lightbulbs synced to a killer soundtrack). Amazon made available a software development kit in September 2017, alongside the launch of new smart speakers, the Echo Connect, Buttons, an...
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  • Amazon's new toolkit helps developers build Echo-connected accessories

    Amazon's new toolkit helps developers build Echo-connected accessories

    1 month ago - By Tech Crunch

    Amazon wants developers to build their own Alexa Gadgets. As you may recall, Amazon last year launched its own gadgets - those weird, Bluetooth-connected Echo Buttons - but told us this year at CES that it had plans to open up gadget-building to the wider developer community. Now, it has. The company today is launching the Alexa Gadgets Toolkit into beta, allowing developers to build accessories that pair with Echo over Bluetooth.
    The gadgets themselves could use things like lights, sound chips, or even motors, and can work with Alexa interfaces like notifications, timers, reminders...
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