• Brand Voice Matters. Do You Know Who You Are?

    5 monthes ago - By Business 2 Community

    Personality is everything. It's how we judge dogs, cats, houses, and people. It's also how we consciously and subconsciously evaluate the brands we engage with every day. Consumers develop an affinity for brands through the way a brand makes them feel. That's why it's so important to understand how you want to make people feel. And why it's even more important to establish a connection through the voice that makes you who you are.
    Find your voice
    How do you establish a consistent brand personality? By finding your voice. Like anything meaningful, this can be a challenging task. At Big Sea...
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