• From Nielsen Ratings to ComScore: The Evolving Landscape of TV Audience Measurement

    7 days ago - By Business 2 Community

    TV audience ratings, the currency the industry uses for programming content and for buying and selling TV ads, have been around for over 65 years. In that time, average primetime audience ratings have declined to a fraction of what they were 40, 30, 20, 10, even 5 years ago.
    Viewership is in a steady decline, so why now? Why are we talking about more measurement of TV audiences? Are we rearranging the deck chairs on the Titanic?
    No, we're not. The fact is, most people still spend several hours a day watching TV, (3 hours, 58 minutes on average, according to the latest Nielsen Comparable...
    Read more ...