• A 'Swim Reaper' who patrols the beaches in New Zealand has become an Instagram sensation - but the account is more than just a viral joke

    One year ago - By Business Insider

    Instagram account "The Swim Reaper" has gained nearly 100,000 followers for his or her humorous images patrolling the beaches of New Zealand
    However, the account is actually an effort by Water Safety New Zealand to help prevent water-related deaths among men between 15 and 30.
    From parody fitness accounts to pilots or elderly couples who wear matching outfits , we've seen some pretty unique personalities gain traction on Instagram.
    But a 'Swim Reaper' who patrols the beaches of New Zealand might just be the most arresting.
    The Instagram account iamtheswimreaper has nearly 100,000...
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