• AT&T to Acquire Online Ad Firm Appnexus in Reported $1.6 Billion Deal

    4 monthes ago - By Fortune

    AT&T announced its purchase of online ad exchange company AppNexus Monday, less than a month after the telecommunications conglomerate acquired Time Warner in a multi-billion-dollar deal. AppNexus will become part of AT&T's advertising and analytics as it aims to globally expand its footprint in online advertising.
    “Ad tech unites real-time analytics and technology with our premium TV and video content,” said AT&T CEO Brian Lesser in a statement. “So, we went out and found the strongest player in the space... The combination of AT&T advertising & analytics and AppNexus will help deliver a...
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  • IT'S OFFICIAL: AT&T is buying the digital ad firm AppNexus

    IT'S OFFICIAL: AT&T is buying the digital ad firm AppNexus

    4 monthes ago - By Business Insider

    AT&T has purchased the digital ad firm AppNexus for an undisclosed amount.
    The transaction is expected to close during the third quarter of 2018.
    It most likely signals that the company plans to challenge the advertising titans Google and Facebook.
    AT&T has agreed to a deal to buy the digital ad firm AppNexus.
    The terms of the deal were not disclosed, but The Wall Street Journal reports that the acquisition could cost about $1.6 billion. The transaction is expected to close during the third quarter of 2018, per AT&T.
    The deal could also pave the way for future acquisitions in technology...
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  • IT'S OFFICIAL: AT&T is buying buy digital ad firm AppNexus

    IT'S OFFICIAL: AT&T is buying buy digital ad firm AppNexus

    4 monthes ago - By Business Insider

    AT&T has purchased digital ad firm AppNexus for an undisclosed amount.
    The transaction is planned to close during the third quarter of 2018
    That likely signals that the company's plans to challenge advertising titans Google and Facebook.
    AT&T has agreed to a deal to buy digital ad firm AppNexus.
    The terms of the deal were not disclosed but the Wall Street Journal reports that the acquisition could cost around $1.6 billion. The transaction is planned to close during the third quarter of 2018, per AT&T.
    The deal could also pave the way for future acquisitions in technology and content as...
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  • AT&T buys online ad exchange AppNexus

    AT&T buys online ad exchange AppNexus

    4 monthes ago - By Venture Beat

    AT&T said on Monday it would buy online advertisement exchange company AppNexus Inc, less than a month after the No. 2 U.S. wireless carrier closed its $85 billion deal to acquire media company Time Warner Inc. AT&T did not disclose the AppNexus deal value. However, the Wall Street Journal, citing sources, reported last we...
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  • AT&T to buy online ad exchange firm AppNexus

    4 monthes ago - By Reuters

    AT&T Inc said on Monday it would buy online advertisement exchange company AppNexus Inc, less than a month after the No. 2 U.S. wireless carrier closed its $85 billion deal to acquire media company Time Warner Inc .
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  • AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B

    4 monthes ago - By Tech Crunch

    Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and communications. Today, AT&T confirmed that it is buying AppNexus, a programmatic advertising marketplace. The news caps off a week of speculation after it was reported last week that it was eyeing up the company for about $1.6 billion. Today's release did not reveal any financial terms, except to note that the deal is expected to close in the third quarter of 2018. (We are reaching out to see...
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