• How to Use Humor In B2B Marketing Strategy: 5 Tips and Examples

    1 month ago - By Business 2 Community

    Here's a joke for you: Two people entered a B2B blog. They got bored and left.
    Oops, wait. That's not a joke. That's the reality.
    Humour is insanely underrated in B2B marketing. The content marketing strategy used by a majority of B2B marketers for their web copy and blogs is downright boring and mundane. Most marketers are tired of risk-averse stakeholders dismissing their innovative ideas as being too “funny” for a B2B audience.
    To burst your bubble, adding a dash of humour in B2B marketing strategy is not only appropriate, but also helps win business. Campaigns that make the target...
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  • What Is Search Intent and How Can You Optimize Your Blog For It?

    What Is Search Intent and How Can You Optimize Your Blog For It?

    1 month ago - By Business 2 Community

    As marketers, your goal is to attract more leads and turn them into paying customers. But for that to happen, you have to improve your brand recognition by making your business visible to people who are actually interested in your products and services.
    That way, you can attract a more targeted audience and reach your conversion goals faster. There are various ways of doing that. But nothing can be as powerful as improving your SEO to gain some solid organic traffic .
    Unlike the traffic you get from paid advertisements and social media marketing, your organic traffic will last forever. So...
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  • 3 Tips for Implementing Voice Search Optimization into Your Content Marketing

    3 Tips for Implementing Voice Search Optimization into Your Content Marketing

    1 month ago - By Business 2 Community

    “Alexa, tell me what trends will take over content marketing this year.” “Hey Siri, what should we focus on for our content marketing efforts this year?” “Google, tell me what the content marketing landscape looks like.”
    Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many cups go into a gallon. In fact, a study by eMarketer predicted that 122.7 million people will use a voice assistant in 2021. Why is this the case? With the pandemic causing a shift to all things digital, consumers...
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