• Aerie is changing the way you shop for underwear - and it should give Victoria's Secret a reason to worry

    1 month ago - By Business Insider

    Aerie is pushing for more body positivity with the introduction of its Bras Make You Feel Real Good campaign.
    Aerie plans to train store associates in creating a healthy, judgment-free, and positive environment for customers who choose to try on clothes.
    Associates will fit customers for bras without tape measurings; instead, they'll guide customers to find bras that they feel comfortable in rather than sticking to a specific size.
    Aerie will also designate a wall in each dressing room for customers to leave inspirational messages on sticky notes.
    Aerie's continued focus on body positivity...
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