• Client Satisfaction Is a Slippery Slope: Optimize, Don't Maximize

    1 month ago - By Business 2 Community

    Don't chase maximum Client Satisfaction: Choose to optimize instead.
    Should your agency pursue maximum Client Satisfaction? No-instead, I recommend you pursue optimum Client Satisfaction.
    Why? Because maximum Client Satisfaction comes at too high a cost. If your goal is to get 100% satisfaction from 100% of clients, you'll find yourself making too many compromises. It'll hurt profit margins and your own satisfaction .
    Beware the Cost of Maximum Client Satisfaction
    In pursuit of 100% satisfaction, you may find your agency making dangerous compromises:
    Under-billing and otherwise giving away...
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