• Analysts weighing in on $8B SAP-Qualtrics deal don't see a game changer

    27 days ago - By Tech Crunch

    SAP CEO Bill McDermott was jacked up today about his company's $8 billion Qualtrics acquisition over the weekend. You would expect no less for such a big deal. McDermott believes that the data that Qualtrics provides could bridge the gap between his company's operational data and customer data wherever that resides.
    The idea behind Qualtrics is to understand customer sentiment as it happens. McDermott sees this as a key piece to the company's customer management puzzle, one that could propel it into being not only a big player in customer experience, but also drive the company's underlying...
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  • Survey analytics: SAP borrows $8 billion to cover Qualtrics bet

    27 days ago - By Philly

    The $400 million survey company collects and analyzes consumer and worker preference data for 9,000 brands, including the Air Force, Aramark, BMW, Pfizer, Target, and Walt Disney.
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