• 5 Ways to Deliver a Superior Customer Experience

    1 day ago - By Business 2 Community

    Mohamed hassan / Pixabay
    In the 1980s, political strategist Lee Atwater coined the phrase “perception is reality”. Though he was referring to the political arena, it is equally true in business.
    The customer experience is, in brief, the perceptions and feelings generated over the life of a business relationship that customers hold regarding a company's brand. Today's technology provides remarkable opportunities for buyers to fully educated themselves on the products and services they need. With this ability to influence the marketplace, buyers are in the driver's seat. It matters little...
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