• Nike, Lululemon, and Gap want to cash in on a major trend of men caring more about their appearance

    5 monthes ago - By Business Insider

    Menswear is very much in vogue.
    Business intelligence firm Gartner L2 estimates that sales of menswear will outpace those of womenswear over the next two years.
    Nike , Lululemon , and Madewell have all rolled out new menswear collections in recent months.
    Menswear is having its moment in the spotlight.
    This week, Nike launched its new collection of yoga wear for men. While this was the company's first foray into men's yoga apparel, the move was very much in line with competitors who have been making a push into the menswear apparel market recently.
    Lululemon, whose bread and butter has...
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