• Adidas CEO explains how the company pulled off a startling American turnaround, what the future of sportswear is, and why Kanye West is still good for business

    30 days ago - By Business Insider

    Three years ago , Adidas shifted its entire global strategy to try and capture more of North America, the largest market for sportswear.
    It has since seen explosive growth , with the company capturing more market share in the US from rivals and consistently announcing gains in the 30-40% range.
    The man who led the charge, Adidas' former North American president, Mark King, stepped down earlier this year and was replaced by the second-in-command, Zion Armstrong.
    In an interview with Business Insider, Armstrong and Adidas CEO Kasper Rorsted discussed the company's North American strategy...
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