• Back to Basics: Content Marketing 101 - What You Need to Know for Business

    8 days ago - By Business 2 Community

    Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community.
    Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand? All of the above require CONTENT!
    Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today. Isn't meaning what we are really all...
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  • Top 5 Email Trends for 2019

    Top 5 Email Trends for 2019

    8 days ago - By Business 2 Community

    Marketing best practices are always changing. That may seem daunting to business owners who are just starting out, but in actuality, the influx of new trends every year is an opportunity to improve and refine your marketing strategy. Email marketing is consistently one of the most cost-effective and preferred ways to promote a business. Its superpower lies in its ability to constantly adapt to fit the market. This year, we expect to see these five trends:
    1. Mobile-responsiveness
    Because over 50% of emails are opened on mobile globally, it's vital to get it right. Make sure your messages...
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  • Hottest B2B Content Marketing Trends in 2019

    Hottest B2B Content Marketing Trends in 2019

    8 days ago - By Business 2 Community

    The year 2018 has gone by, but many B2B marketers and business owners will agree that content marketing is still the primary driving force of the digital marketing landscape. Its unmatched effectiveness and considerable returns on investment it delivers are the reason why it is still a go-to marketing strategy for most businesses, including those that operate in the B2B sector.
    As we welcome the year 2019, there goes again the trends and shifts that every B2B marketers expect to take place in the content marketing industry this year and forward. From shifts in content marketing objectives...
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