• A Customer Focused Culture Doesn't Come Organically

    30 days ago - By Business 2 Community

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    In most B2B companies corporate culture develops organically; this is a mistake. Company culture should be intentionally created. If you aren't intentional and purposeful in building your company culture, you risk high employee turnover, unhappy customers, and a failing business. Culture is important and there's no reason to leave it to chance.
    Here are the key things you should focus on as you work towards building a customer-centric culture:
    Company leadership is the strongest driver of a company's culture
    Company leadership sets the tone for an organization's culture...
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