• Goop For Men? This New Site Targets The $3.7 Trillion Wellness Industry

    7 days ago - By Fast Company

    Can Hims build a business with content & products-including penis pills, hair loss treatments, & hygiene offerings-aimed at boosting men's self-esteem?
    A few years ago, entrepreneur Andrew Dudum, 29, was taken aside by his sister at a family dinner. The elder Dudum had issues with her brother's appearance, so she grabbed his credit card and declared, “‘I'm going to buy you skincare products and you're going to look a lot better,'” recalls her brother, “‘and you're not going to be as ashy, you're not going to have pimples, and you won't be as wrinkly.'”
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