• A contraband pair of Levi's were worth up to $500 on Germany's black market during the Cold War because they were an icon of American culture

    6 days ago - By Business Insider

    Levi Strauss 501 jeans.
    Cash/RDB/ullstein bild via Getty
    During the Cold War, a pair of Levi's jeans represented the American spirit to thousands of Germans divided by capitalism and socialism.
    Levi's were banned from Soviet-occupied East Germany, yet teens wore them anyway.
    The jeans became a symbol of freedom and youth culture throughout the 70s and 80s.
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    Listen to the full episode: For teenagers living in Berlin during the Cold War, blue...
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  • 60. The Levi's That Came in from the Cold

    6 days ago - By Business Insider

    Crystal Cox/Business Insider
    At the start of the Cold War, Levi's jeans represented everything communist governments were trying to stamp out. But Levi's kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government? Listen on: Apple Podcasts | Stitcher | Spotify | and more. Reported and produced by Julia Press, with Charlie Herman and Sarah Wyman.
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