• User Stories Don't Belong in the Marketing Product Backlog

    6 monthes ago - By Business 2 Community

    Clker-Free-Vector-Images / Pixabay
    Marketing Backlogs in the Trenches
    When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller slices of stories is naturally a key area we focus on.
    In those discussions User Stories which are the most popular way to represent Product Backlog Items in the Agile world and are also very popular in the Agile Marketing space inevitably come up.
    User Stories belong in Product Backlogs
    One thing we started to notice was that...
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