• YouTube's head of music says the pandemic has changed the industry 'forever,' Here's how the company intends to take advantage

    9 days ago - By Business Insider

    Summary List Placement
    Every month, more than 2 billion people will log on to YouTube to watch at least one music video.
    Over half of those who consume some of YouTube's music content each day will spend more than 10 minutes on the site.
    Those statistics, revealed by YouTube this week, should tell you how important music is to its business right now - and why it's trying to capture that momentum.
    YouTube actually has two music platforms: YouTube and YouTube Music. The latter is an audio-only streaming service akin to Spotify, but both offer ad-supported and paid subscription options.
    The...
    Read more ...

     

  • How the team behind chartbusting video game Hades, which sold 300,000 in the first 3 days, manage their workload in an industry notorious for burnout

    How the team behind chartbusting video game Hades, which sold 300,000 in the first 3 days, manage their workload in an industry notorious for burnout

    9 days ago - By Business Insider

    Summary List Placement
    When Supergiant Games co-founders Amir Rao and Gavin Simon left their jobs at industry titan EA Games in 2009 and moved into Rao's father's house together to make games, they didn't know if things would pan out. But Rao was reassured by advice from his father, who told him that he was young enough that he could find another job and start over if the venture sunk.
    "That was probably a silly thing to take for granted," Rao told Business Insider, "but it did help us in terms of trying to find our footing and take a risk."
    More than a decade later, the gamble has paid...
    Read more ...