• Authentic Artists is building virtual, AI-powered musicians

    5 days ago - By Tech Crunch

    Chris McGarry, who previously led music integration at Facebook's Oculus, is taking a new approach to bringing music into the virtual world with his startup Authentic Artists .
    McGarry pointed to virtual celebrities like Lil Miquela and virtual concerts like Travis Scott's giant event in Fortnite as setting the stage for Authentic Artists. In a sense, the startup represents a combination of those ideas, creating virtual musicians who perform their own concerts - initially in Twitch - and can respond to audience requests.
    “We are very intentionally not trying to create a digital facsimile...
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