• Pump up the volume: Podcast apps keep pushing toward the money

    5 days ago - By Fast Company

    They've got lots of listeners, and are beginning to see real revenue. But much of the excitement over the podcasting medium is about its potential to be something much bigger.
    By many measures, Castro might seem modest. The company that makes the freemium podcast-listening app doesn't disclose usage numbers, stating only that it's among the top 10 podcast apps for iOS-a market segment dominated by Apple's bundled Podcasts, which overshadows everything else. Castro might have as many as the low hundreds of thousands of users, the vast majority paying nothing.
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