• A new YouTube feature will make its connected TV ads more shoppable

    3 days ago - By Tech Crunch

    YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button.
    The new ad format will allow the advertiser to highlight their website link or another call-to-action in their connected TV video ad. The viewer can then click the option “send to phone,” which then sends that promotion or URL directly to their mobile device, without...
    Read more ...

     

  • Live video platform Bright lets you Zoom with your favorite creators

    Live video platform Bright lets you Zoom with your favorite creators

    3 days ago - By Tech Crunch

    What if you could Zoom with your favorite creator and ask them questions? That's the promise of Bright , the new live video platform launching today from co-founders Guy Oseary and early YouTube product manager Michael Powers. The service, built on top of Zoom, allows fans to engage in live, face-to-face video sessions with creators, ask questions and even join creators on a virtual stage for a more personal and direct learning experience.
    Though the startup has some similarities to voice chat apps like Clubhouse, as it also democratizes access to big-name talent at times, the co-founders...
    Read more ...