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ISpot expands its ad measurement platform by acquiring Ace Metrix
10 days ago - By Tech Crunch
ISpot.tv announced today that it has acquired Ace Metrix , a deal that brings two TV and video ad measurement companies together.
iSpot founder and CEO Sean Muller said that the companies have complementary solutions. After all, he said, “In simple terms, there are only two reasons why brands buy advertising - one is to deliver business results and the other is to build brand recognition, likability and impact.”
The existing iSpot platform excels in the first area, Muller said, measuring the reach and conversation rates of ads that run on both TV and streaming. Ace Metrix, on the other...
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