• ProBeat: YouTube needs to be simplified, not splintered

    6 days ago - By Venture Beat

    OPINION: Google this week unveiled its latest plan for music, announcing a revamped YouTube Music coming on May 22 and the new YouTube Premium. There's some progress in the company's strategy, but overall, it's clear Google still has no idea what to do with YouTube. I'm not even talking about the fact that there are now seve...
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  • YouTube TV adds Tastemade and The Young Turks, as it expands its digital media content

    YouTube TV adds Tastemade and The Young Turks, as it expands its digital media content

    6 days ago - By Tech Crunch

    In April, YouTube TV confirmed rumors it was expanding its service by way of digital-only networks by launching two news channels from Cheddar. The streaming service was also expected to roll out channels from Tastemade and The Young Turks soon, reports said - something YouTube TV hoped would differentiate its service from the now numerous live TV streaming rivals, while leveraging the power of big-name online brands to attract new subscribers.
    On Thursday, YouTube TV alerted customers by way of email it had added new channels Tastemade and TYT, along with Cheddar and Cheddar Big News...
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  • Cardi B Is Helping YouTube Launch Its Revamped Music Streaming Service

    Cardi B Is Helping YouTube Launch Its Revamped Music Streaming Service

    6 days ago - By Fortune

    YouTube will soon debut a revamped music-streaming service to challenge Apple Music and Spotify Technology SA. And the Google division is willing to spend heavily to tell the world about it - including getting hip-hop star Cardi B to help.
    For the service, the video arm of Alphabet Inc.'s Google is readying its largest marketing effort ever, a bid to win new, paying consumers and generate revenue beyond digital advertising. That promotional push is also driven by a need to revive a YouTube brand that's been tarnished by a series of public controversies over inappropriate videos.
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