• More US adults use YouTube than any other social media - but Facebook reigns supreme among older Americans

    5 days ago - By Business Insider

    Summary List Placement YouTube's stature as the homepage for internet video has turned it into the most commonly used social platform by US adults.
    That's according to a recent study published Wednesday by the Pew Research Center about social media use, which found that 81% of US adults surveyed had used YouTube, a significant jump from the 73% of respondents who said they used the video-sharing platform in 2019. That makes it the most popular social network among respondents, with social media juggernaut Facebook in second place and Instagram a distant third.
    YouTube's place as most...
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  • MrBeast has signed with a startup that helps YouTube stars make money from Facebook and Snapchat

    MrBeast has signed with a startup that helps YouTube stars make money from Facebook and Snapchat

    5 days ago - By Business Insider

    Summary List Placement Social-media star MrBeast has over 58 million followers on YouTube where he's leveraged his main channel to launch a variety of offshoot brands, including a burger chain .
    Now he's eyeing Facebook and Snapchat as his next target. The 22-year-old creator is partnering with the startup Jellysmack to help redistribute his YouTube content onto the two apps.
    Like YouTube, both Facebook and Snap pay creators a portion of ad revenue for videos posted on their platforms. Jellysmack plans to tweak MrBeast's videos, test out video thumbnails, and promote his videos with some...
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