• Abby Roberts has become one of the biggest beauty creators on TikTok, carefully honing a US-focused brand. But Roberts is actually British, and she's moving to Los Angeles to expand her empire

    6 days ago - By Business Insider

    Summary List Placement Soundtracked by Nirvana's "Smells Like Teen Spirit," a January video shows the wildly popular TikTok makeup creator Abby Roberts transforming herself into different US high school tropes for "picture day."
    She jumps into the trends of 1995, transitioning from baggy acid-wash jeans and heavy eyeliner for a "grunge" look into bouncy curls and a matching checked skirt suit in the style of Cher from " Clueless " as a "preppy" high schooler.
    Roberts, 19, is one of TikTok 's biggest beauty stars, with 16 million followers on the platform. Her content often leans into...
    Read more ...