• Millennial Marketing: How to Appeal to this Generation of Homebuyers

    6 days ago - By RIS Media

    In the last five years, Generation Y-more commonly known as millennials-have become the majority of today's homebuyers. Whether you are a new agent or a seasoned broker, marketing to this group is vital for success.
    The first step to appealing to this generation is understanding their place in the current market. According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2020 , millennials made up 36% of the buyers share last year. Boomers came in a close second at 33%, followed by Gen Xers at 23%. It was also reported that 86% of younger...
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