• CX Secrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

    5 monthes ago - By Business 2 Community

    Do you know any CX professionals who started out in market research? Chances are you probably know someone; and if you don't, look no further! Like many of my peers, I too broke into the customer experience space by way of the market research world-working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001.
    So why does the transition from market research to customer experience come so naturally to CX professionals? Well for one, we are all interested in trends in customer sentiment, and in pulling actionable insights from those...
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