• This pitch deck from an agency that's worked with Facebook and Disney advises companies on returning to live events

    10 days ago - By Business Insider

    Summary List Placement The pandemic hit the event marketing industry hard, with global revenue declining an estimated 15% to just under $72 billion in 2020.
    But in-person promotions are critical to big advertisers, and companies like HBO, Amazon, and IBM have already started returning to live event marketing as local governments ease travel and business restrictions.
    Ad agency Superfly created a pitch deck to advise companies on live events strategies during the pandemic. The agency works with companies like Disney, Facebook, Citi, and WarnerMedia, oversees brand sponsorships for outdoor...
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