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  • Tips for Building a Robust B2B Email Marketing Strategy

    4 days ago - By Business 2 Community

    As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential customer before they are able to close. With the average cost of a B2B sales call hovering just over $500 you can easily do the math. With five sales calls required to close add an average cost of $500 per sales call, you're looking at close to $2600 to close an industrial sale. And that's a lot of money. So how do you get that cost down? Enter lowly B2B email marketing strategy, which is an effective tool for lead nurturing that reduces the number of physical...
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  • Email Marketing Localization: How to Optimize Your Global Email Strategy

    Email Marketing Localization: How to Optimize Your Global Email Strategy

    4 days ago - By Business 2 Community

    Here's a confession: I'm tired of being at home. Don't get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you're anything like us, you've probably been daydreaming about visiting other countries for the better part of a year. You've probably got fingers and toes crossed, hoping you'll be able to safely go somewhere this summer.
    And maybe you will. But what if I told you there's a way you could travel without even leaving your home office? Metaphorically speaking, of course... Optimizing your email strategy...
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