• Social Prospecting: Getting Connected With the Modern Buyer

    7 days ago - By Business 2 Community

    Sales enablement as a technology is still a grey area for a lot of people. In account development, I talk with several people every day who could benefit from our solution-but the term sales enablement sometimes stands in the way. That's why it's my job as a sales rep to educate and guide them, rather than shuffle them along to a contract. The mantra of educating and guiding should be your approach to social prospecting, too.
    From a tactical standpoint, we practice the same sales methodology that we preach, which is largely due to how the modern B2B buyer behaves. We're a point a time...
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