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Exclusive: H&R Block has new AI tool to lure TurboTax customers
12 days ago - By Fast Company
Customers who make the switch to H&R Block will receive an AI-assisted scan of last year's return, plus help claiming any missed refund opportunities.
As tax day approaches, the war of the tax-filing services is heating up, and now AI is getting involved. H&R Block, the number two player in the DIY tax filing software market, says it will use new AI technology to lure customers away from TurboTax, the most widely used company.
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