• Inside Verizon Media's selloff, where people are talking what went wrong and what's next for Yahoo, AOL, and TechCrunch under Apollo

    2 days ago - By Business Insider

    Summary List Placement Verizon has pulled back on its once-big media and advertising ambitions.
    The telecom giant just sold Verizon Media to private-equity firm Apollo Global Management for $5 billion. The deal includes Techcrunch, Engadget, Yahoo, AOL and Verizon's advertising technology.
    The sale marks a big strategic change for Verizon, which spent $9 billion to acquire AOL and Yahoo. Verizon hoped to use its telecom data to build an advertising and media powerhouse to compete with Google and Facebook. But Verizon since wrote down its media investments by $4.6 billion and sold off media...
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  • Verizon's data dreams, denied

    Verizon's data dreams, denied

    2 days ago - By Business Insider

    Summary List Placement Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:
    Jitters inside Verizon Media Group ;
    JetBlue picks a new agency ;
    Peloton malfunctions.
    First, we're seeking nominations for the world's most innovative CMOs. Submit here .
    And, if you got this email forwarded, sign up for your own here .
    Verizon's privacy problem
    Privacy concerns are casting a big shadow over the ad world. It's top of mind for every advertiser with Apple now limiting access to user data. It's one of the big presenter...
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