• Wonderful Pistachios' SVP of marketing shares how the company surpassed $1 billion in annual sales and turned nuts into an attractive product

    10 days ago - By Business Insider

    Summary List Placement In late October 2020, Wonderful Pistachios announced that annual North America retail sales had surpassed $1 billion for the first time. It was the first brand in The Wonderful Company's portfolio, which also includes Wonderful Halos mandarins and POM Wonderful pomegranates, to achieve this.
    The brand has seen huge gains since it launched in 2008. According to analytics company IRI, Wonderful Pistachios No Shells is currently America's fast-growing snack brand and is driving double-digit growth.
    But building a brand around a product unfamiliar to many Americans was...
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