• How Brooks toppled Nike in women's performance running with 88% growth in Q1 by taking the opposite approach to sales as the sneaker giant

    8 days ago - By Business Insider

    Summary List Placement When it comes to the running category, smaller brands are taking the lead.
    In general, brands focused heavily on running performance for athletes have reaped the benefits of a pandemic-era fitness and running boom. While US athletic footwear sales declined in the mid-single digits overall in 2020, smaller running brands such as Brooks, On, and Hoka One One "all performed as if there was no global crisis," NPD sports analyst Matt Powell wrote in his annual athletic footwear and activewear recap .
    At the same time larger brands like Nike and Adidas, which sell a...
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  • The best breathable, sun-protective women's running gear for summer

    The best breathable, sun-protective women's running gear for summer

    8 days ago - By Business Insider

    Summary List Placement Running is one of the cheapest, most accessible ways to boost your cardio fitness, improve your overall health, and enjoy the mental benefits of exercise. And while all you truly need is a quality pair of running shoes , having comfortable, functional gear can make running a lot more enjoyable, especially as you start to get out more regularly or for longer distances .
    As a runner living in the Northeastern United States, I can attest to the importance of having the right type of gear, particularly to match the season. Staying cool during your summer runs is just as...
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