• Critical Selling Skill: Literacy

    2 days ago - By Business 2 Community

    Reading Is Fundamental has been the mantra of a children's literacy not for profit by the same name. I'm writing the management team to suggest they expand their services and offerings to sales people.
    Like everyone, I get inundated with emails and social platform prospecting outreaches. They fall into three categories:
    Less than 1% are relevant, interesting and I follow up to learn more.
    About 50% are irrelevant, unfocused, and just uninteresting. They are usually not the greatest prose, but at least I get their point, regardless of how bad they are.
    About 49% are unreadable. They may be...
    Read more ...