• Southwest Airlines doesn't plan to use loyalty program to secure financing

    12 days ago - By Biz Journals

    Southwest Airlines doesn't anticipate using its loyalty program as collateral to secure additional financing, the carrier disclosed in a regulatory filing Wednesday, a different approach compared to other airlines.
    "The company has significant value from its Rapid Rewards loyalty program," the Dallas-based airline said in the filing. "The company does not currently plan to utilize its loyalty program should it need to secure additional financing; further, the company was successful obtaining additional...
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