• New companies face tough task overcoming pandemic, recession

    13 days ago - By Chron

    NEW YORK - Julie Campbell had to rethink her new wallpaper business before she could sell her first sheet.
    Campbell launched Pasted Paper in February, but soon after, the coronavirus forced the cancellation of the trade shows where she expected to introduce her wallpaper to prospective retail customers. Suddenly, the $30,000 she'd invested in creating the wallpaper was at risk, dependent on her transforming the company to sell directly to consumers.
    To save Pasted Paper, Campbell learned online selling and marketing - skills not immediately in her wheelhouse.
    “I had so much inventory and I...
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